Marketing mix is a deliberate plan by the organization to control all the products components that is the product itself, the price, the place where the product will be found and the promotion of the product in the market. It includes all the strategies employed in Business development, sales and communication that will eventually increase profits and create wealth for the stakeholders. Marketing is an all embracing business activities that attempt to achieve the organization’s goals by meeting the customer’s expectations by means of delivering the right product or services at the right place at the right time in right quantities. The contour bottle was to symbolize youthfulnessĪ 3-dimensional object resembling the globe Red and white colors dominate was to keep it simple and to attract youthīlue and Red color dominate and white it was to symbolize American culture Uses italic roman font for easier reading Uses curly Spencerian script font to represent the youthful spirit
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